Meet Lisa A. Uhl
Marketing Professional

Education

 

M. S., Corporate and Professional Communications, December 2003

Radford University, Radford, VA

 

B.A. Political Science May 1997

Roanoke College, Salem, VA

 

Program Proficiency

 

Microsoft Suite (Word, Excel, Powerpoint, Publisher, Photo)

Adobe Suite (Acrobat dc, Photoshop, Illustrator, Dreamweaver, Lightroom)

Vimeo

Hootsuite

MailChimp

Constant Contact

Social Media Platforms

CRM systems

Wordpress, Core FTP, Wix, Shopify, Squarespace

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Professional Experience

 

L2 Media Services, Roanoke, Virginia/Queen Bee Marketing March 2014 – present

Owner/ Chief Marketing Officer

• Increased client revenue through social media management, digital marketing, and SEO

• Increased brand and campaign awareness in the region through PR efforts such as press releases, media interviews, and social media marketing.

• Created business development opportunities. 

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Feeding Southwest Virginia, Salem, Virginia, March 2020 – December 2021

Director of Marketing and Communications

• Act as spokesperson for the organization

• Create and manage social media  

• Produce and manage marketing projects for 26 county region

• Develop communication strategies to increase awareness and funding for 26 county region

• Manage special events

• Support special projects as directed by CEO

 

Balance Wellspace Integrative Medicine, Roanoke, Virginia, October 2016 – January 2020

Director of Business Development/ Case Manager

• Increased patient base through efforts in marketing and speaking engagements

• Increased retention rate of current patients into a Wellness program 

• Responsible for social media management, website content, and community involvement

• Scheduled and presented to local organizations and businesses on stress, stem cell therapy and posture

• Change agent for medical integration process for TEAM as well as patient base

• Supported the business through budgeting and business efficiency

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The Patrick Henry Ballroom Roanoke, Virginia,

Ballroom Manager/ City Space PR Representative/Property Manager March 2011 – March  2014

• Developed the initial business plan, budget and marketing plan

• Created awareness of the downtown revitalization project through media relations, private and public events related to the grand opening of City Space buildings 

• Effectively managed the budget to increase revenue

• Participate in social organizations and networking events to cultivate relationships with clients/future clients/vendors

• Organize and implement all public relations and marketing efforts relating to the ballroom

• Successfully executed over 100 events the first 5 months of being open.

 

Blue Ridge Zoological Society of Virginia (Mill Mountain Zoo) Roanoke, Virginia,

Director of Public Relations, Marketing and Development May 2010 – March 2011

• Enhanced visibility of the zoo through monthly appearances on Our Blue Ridge, television and radio interviews on current exhibits, ensuring zoo branding was on store merchandise, attending zoo outreach programs, and promoting zoo events

• Develop strategic plan and marketing materials to promote the zoo

• Increased membership and individual support through planning and executing all opening exhibition receptions, and acknowledgement receptions and dinners for upper level donors. 

• Developed and maintained the department’s budget

• Increased membership renewal rate from 60% to 80%

• Increased funding through by seeking, writing and managing federal, state, and local grants

 

Taubman Museum (Art Museum of Western VA), Roanoke, Virginia,      June 2004 – March 2010

Director of Membership and Annual Fund

• Increased the number of household members from 500 to 3500 through direct mail campaigns, mini-exhibition campaigns, personal visits, and presentations to local organizations.

• Increased participation of members, visitor services staff, volunteers and docents, through training programs including Make the Most of Your Membership, and Exhibits and You

• Improved donor recognition program through careful monitoring of gift entry procedures.

• Contributed to the museum’s art collection and membership through special interest groups’ fundraising activities and special events.  Events included the Belle Époque, the first New Year’s Eve Gala Formal at the museum, Art on the Rocks receptions, and Your First Time, beginner collecting art lectures

• Enriched relationships with museum and donors through planning and executing opening exhibition receptions, and acknowledgement receptions and dinners for upper level donors